Effectiveness of positioning depends on many factors that have an impact on the effectiveness of the work. Some of them depend on the company performing the positioning, but some of them depend only on Google’s algorithm, whose actions and frequency of visits to the chosen website cannot be predicted. Effective positioning of websites provides good results, but it is not always possible to guarantee them at the stage of cooperation. Be sure to learn about the principles of positioning and the impact of this process on your business in the e-commerce industry and the time that will pass before you notice the first positive results.
Basic stages of positioning
There is a reason why the process of positioning is considered by many professionals to be one of the most difficult in the marketing market. From a positioner, i.e. a person realizing for example Shoper positioning, a huge amount of knowledge supported by experience and science is required, and from the agency itself – an excellent reputation throughout the market. Among the many stages of positioning it is worth mentioning:
- conducting an audit to thoroughly analyze the chosen site and adjusting the plan under its current state,
- performing on-site actions, such as modifying the source code and UX and UI,
- off-site activities, which mainly include building a large base of backlinks leading to our site.
So what is SEO? It is a number of actions aimed at improving the visibility of a website in search engine. There are several dozen steps and only after performing all of them in the most professional manner, it is possible for the chosen website to get to the very top of search results. Moreover, all the steps have a positive influence on other aspects of the website, including its speed and visual aspect. It is also important to have a feeling of greater trust from potential customers, who better evaluate the well-kept and visible websites in Google.
How long do I wait for the results?
Surely you are also wondering when your website will achieve the first positive effects of positioning. Unfortunately, the answer to this question is very difficult because it can be given only by an agency that has got to know your website well after conducting an SEO audit. The biggest influence on the time of waiting for the effects is the moment of its appearance in Google search results – the longer you run a given website, the better. Another equally important factor influencing the indexation time is the work of the Google robot, which usually visits a given website every 4 weeks or so. This means that the first effects of positioning can be seen after about a month, but it is worth setting a much longer time.