Effectiveness of positioning depends on many factors that have an impact on the effectiveness of the work. Some of them depend on the company performing the positioning, but some depend only on Google's algorithm, whose actions and frequency of visits to the chosen website cannot be predicted.
Ecodriving in transportation is quite an interesting and new topic, as companies have officially never paid attention to fuel consumption. However, one of the biggest courier brands in the world, namely UPS has come out ahead. The American consortium has been studying fuel consumption among its couriers for years and suggesting some changes.
